Office Hours Recap
A walkthrough of what we set up Friday — for anyone who missed it.
01 · The Opportunity
Every portfolio brand has its voice trained into Team Central's BrandBot.
GSC, TMA, Glial, PPS, Levantage — each gets a dedicated Claude design system.
Draft, design, and send from one chat. No copy-paste between five tabs.
02 · The Three Paths
Chat directly with each org's brand voice, trained on the full documentation. Best for quick on-brand writing.
Export your BrandBot context as a Word/text file, then attach to ChatGPT or Claude. Portable, but manual.
Connect Claude to Team Central. Pull voice AND visual identity into any Claude chat. End-to-end on-brand.
03 · Orient Yourself
Chat
Quick, one-off conversations
Where most of your work will start. Always available, in-browser or app.
Projects
Recurring task with stable reference files
Smart folder with custom instructions + reference files that don't change much (e.g., a copy-editor persona, a financial-advisor context).
Co-work
Active work against a folder on your computer
Desktop app only. Claude works directly with your local files — they stay live as you edit. Great for research and document projects.
Rule of thumb: start with Chat. Graduate to Projects, then Co-work as you find repeated patterns.
04 · What's New in Claude
A new Claude.ai feature (web only — not in the desktop app yet) that lets Claude generate visuals using your brand, not generic AI output.
Five GSC portfolio brands have one. (Yours is included.)
05 · The Connecting Piece
Sounds technical. Isn't really.
A small token that lets Claude talk to another tool on your behalf — read your calendar, draft an email, pull a meeting transcript, push a design.
Google Workspace · Gmail · Calendar · Canva · Fathom · ClickUp
Brings our portfolio data, BrandBots, and design systems straight into Claude — voice + visuals in one place.
06 · Team Central Connector
07 · Setup
Click your face (top right) → Account Settings → Integrations.
Click "MCP Connector," name it "Claude Desktop," hit Generate, copy the token.
Click your name → Settings → Connectors → Add Custom Connector.
Name it "Team Central," paste the token, save.
Start a new chat. Ask: "What can you do?" Click "Always allow" on each tool as it activates (~12 in total).
08 · What We Did Live
Bev's session, in real time:
Connected Team Central to Claude (MCP token paste, ~2 min).
Drafted a Foundation Workshop email in Glial's voice, via BrandBot.
Generated a workshop flyer using Glial's design system.
Sent the email template to herself via Team Central → saved as a Gmail template.
Connected Canva as a second connector → started pushing designs out for editing.
09 · The Bigger Vision
Drive to Miami. One chat.
"Find my last meeting with Joe.
Draft a follow-up. Pull GSC's design system.
Build a three-slide deck. On brand."
10 · Things to Know
Design systems only work in Claude on the web — not the desktop app (yet).
Free accounts work too, with chat limits. Custom connectors are available on both.
Settings → Custom Instructions. Add: "Never use em-dashes. Don't be sycophantic."
Ask Claude to "think deeply" or "double-check your work" when accuracy matters.
Cmd + Shift + 4 → drag to capture any screen region. Faster than wrestling Canva dimensions.
Use the "2 of 2" arrows on Claude's clarifying questions to go back and fix it.
Friday Office Hours are our standing Claude session.
Next-level: publishing on-brand pages directly from Claude (what Luke is exploring).
Coming soon: presentation templates per brand.
Douglas Campbell
douglas@growthsciencecap.com
Grab me anytime, or bring it to Friday's session.